Guarana Seeds and Weight Loss
By Dr Jacques Lubbe (PhD Pharm)
Guarana Seeds are one of the primary ingredients in Loozemor Appetite Syrup and contribute a number of weight loss benefits. You’ll be interested to know that::
Guarana is a fat burner
Guarana acts as an energy stimulant
Guarana helps one withstand hunger
Guarana increases endurance
Guarana helps the body cope with stress
Guarana contains strong antioxidants

A South American fruit (the extract of which is commonly found in medicines and energy sodas), Guarana was originally used by the indigenous poplation to withstand hunger and increase endurance. Today, medicinal products use the seeds of the fruit due to the fact that they contain active gredients, such as caffeine and natural phytochemicals called Saponins and Tannins. Tannins are strong antioxidants commonly found in red wine and act as free radical scavengers in the body, whilst Saponins found in Guarana act as adaptogens in the body. (Adaptogens being chemicals that help the body cope with stress and trauma). Guarana seed extracts also help with the breakdown of body fat into various fatty acids so that your body can use it as energy. By adding Guarana Seeds to weight loss Products like Loozemor Appetite Syrup, your body will:

Break down body fat quicker
Better cope with the additional stress of weight loss programs
Suppress appetite and cravings
Provide extra energy when needed most.

Weight Loss benefits of fruits and vegetables to achieve a mystical “Negative Energy Balance”
by Dr Jacques Lubbe PhD
A negative energy balance is a mystical state where one’s body exerts more energy than it takes in, and is the Holy Grail in weight loss. In theory, it’s very easy to eat less and exercise more.
Yet, it’s possible to get closer to meeting this challenge by making small manageable adjustments to your lifestyle. For a start, eat food low in energy. Remember how your mother told you to eat all your vegetables and more fruit? There’s a lot of value in that advice, for there are more than 100 beneficial vitamins, minerals, fiber and other dietary components found in certain fruits and vegetables. These photochemical and other potential anti-carcinogenic compounds include chemicals called terpenes which produce: a) enzymes that deactivate carcinogens (chemicals that cause cancer) b) dietary fiber which binds and dilutes carcinogenic substances and help speed the transit time of carcinogens through the GI tract c) Vitamin C and E which act as strong antioxidants protecting unsaturated fatty acids in cell membranes from oxidation d) folic acid which helps maintain the normal expression of genes e) potassium which helps maintain normal blood pressure e) selenium which is a cofactor for glutathione peroxidase (an enzyme that protects against oxidative tissue damage). Health benefits of diets high in fruit and vegetables result in a definite reduction in the incidence of cancer. A report by the World Cancer Research Fund and the American Institute for Cancer Research estimate that diets high in vegetables and fruits could prevent at least 20 % of all cancers. What’s more, diets high in fruit and vegetables can have a protective effect against death from coronary disease and in cases, can even reverse heart disease without the use of medicines. Fruit and vegetables can also reduce the risk of stroke by more than 25 %. In addition to their undisputed health benefits, research shows that the greater the intake of fiber from vegetables and fruits, vitamin C, B6 ß-carotene, and folic acid, the greater the weight-loss after a 6 month period. A 100g increase in fruit and vegetable intake can lead to a weight-loss of 300-500g over a 6 month period. Dark or yellow fruits and vegetables lead to even better results. Together with more daily physical activity, the intake of fruit and vegetables will tip the energy balance in your favor and do away with the need for tortuous diets and slimming regimes. To sum: following your mother’s advice will noticeably improve your state of health and likely save you a lot in medical bills.

What is meant by Emotional Eating?
by Dr Jacques Lubbe PhD
Emotional eating is when someone eats in response to emotional feelings instead of a hunger response or for nutritional nourishment. There are a number of reasons behind emotional eating. Many times, it is related to one’s natural strategy of coping with stress. By way of example: a twin sister gets engaged and married, leaving the other twin feeling lonely and insignificant. To cope with the stress of being left “on the shelf”, she may “pig out” or in other words, eat excessively. Of course, a correct course of action might be to go out and make new friends, actively look for a partner or take up a hobby. Instead, she may start binge-eating to distract her from being lonely.
Identifying her eating cues and changing her responses to these cues is very important if she wants to control her emotional eating. For emotional eaters, eating alleviates negative emotions. It can also help to escape or divert one’s attention from an ego-threatening situation that can cause aversive self-awareness. Emotional eating is a way to escape this aversive awareness by focusing the attention on external stimulations. Emotional eaters’ coping strategies or mechanisms fail them and they overeat to temporarily provide comfort and distraction.
Here are three basic stress coping strategies:
Emotional-oriented coping: When actions are directed at changing emotional responses to stress, including attempts to reframe a problem to elicit a less stressful reaction. Task-oriented coping: When direct action is taken to alter the situation to reduce the amount of stress the situation evokes. Avoidance-oriented coping: Where stressful situations are avoided or the existence of a stressful situation is denied by losing hope.
Who is at risk?
Women are especially prone to emotional eating. Under normal circumstances, physiological responses to negative emotions and stress mimic internal sensations associated with eating induced fullness or satiety. Loss of appetite and reduced food intake are associated with negative emotions. An increase in food intake is an inappropriate reaction to negative emotions and stress. Emotional eating is attributed to individual characteristics and is an exception to the norm.